It was great stopping by 906 Sheppard Avenue West and seeing the practice Dr. Haas has built there, a small office with a huge reputation. Everything on the next few pages comes out of that visit and the research we did afterward, not a generic template.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
Dr. Dan Haas has practiced family and cosmetic dentistry in North York since 1998, taught senior dental students at the University of Toronto for over 20 years, and spent more than a decade providing free dental care to homeless and street-involved youth at the SHOUT Clinic, work recognized by the Ontario Provincial Government. That's the kind of reputation that usually takes an agency years to manufacture. You already have it.
You know your patients best, that's exactly why families keep bringing their kids, then their kids' kids, back to Dr. Haas. Everything on the next few pages is about making sure more people in North York find that out before they end up somewhere else.
When someone searches for a family or cosmetic dentist near Sheppard West, the answer an AI builds comes from detailed, specific pages, not a five star rating sitting quietly on Google.
Right now that answer leans on a handful of other practices along Sheppard Avenue, several with newer, more built out websites, even though none of them can point to 613 five star reviews or 28 years in the neighbourhood. That's not a reputation problem, it's an information problem.
Your own contact page says it plainly, cancellations and schedule changes must be made by phone and will not be accepted through the form. For routine things that's fine, but it also means there's no actual self-serve way to book or manage an appointment online, in a market where more and more patients expect exactly that.
A practice with your reviews shouldn't lose a single new patient to a five-minute wait for a callback, and right now that's the only option online.
Hygiene recalls, six-month cleanings, follow-ups on crowns and implants, that's the steady rhythm of a long-running family practice, and with thousands of patients over the years, keeping that rhythm going by phone and memory gets harder every year, not easier.
It's necessary work, and it's also exactly the kind of task that quietly eats hours that could go toward the patients already in the chair.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
Even a search built around your own corner of Bathurst and Sheppard surfaces other practices first, several of them newer to the neighbourhood than you are. You have almost three decades and 613 five star reviews behind you. Right now none of that is written down anywhere AI can point to.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Answers calls and messages whenever the phone line goes to voicemail, evenings, weekends, any time the front desk can't pick up, and books new and returning patients straight into the schedule instead of making them wait for a callback.
Keeps six-month cleanings, crown follow-ups, and implant check-ups moving on their own, texting patients when they're due and looping in the front desk only when a real scheduling call needs to be made.
Trained on your actual services, from Invisalign to implants, and on what makes Dr. Haas's approach different, so a new patient gets a real answer any time of day.
Sends a quick review link to patients right after a great visit, the moment they're most likely to say yes, keeping 613 five star reviews growing instead of sitting still.
AI-written content built around what's already true, 28 years in the neighbourhood, two decades teaching at U of T, a decade of volunteer care at SHOUT Clinic, the same kind of specific, human story that gets a practice found and remembered.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for a practice with your kind of track record, no pressure to decide anything on the call.
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